Creators' earnings are still on the rise, but the ways in which they make money are changing.
New data from market-research firm eMarketer, Business Insider's sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024.
While brand partnerships remain the primary income source for creators, affiliate marketing is getting a "glow up" this year thanks to platforms like TikTok and YouTube, according to research-analyst Jasmine Enberg.
A creator usually has several income streams, from brand partnerships to affiliate marketing to launching courses.
Affiliate marketing is also popular on Instagram and YouTube, with the latter doubling down recently with its own affiliate-marketing program .
Persons:
Jasmine Enberg, it's, Enberg, Janesha Moore, Moore
Organizations:
YouTube, Business, US