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Oxford’s Word of the Year Is ‘Brain Rot’
  + stars: | 2024-12-01 | by ( Jennifer Schuessler | ) www.nytimes.com   time to read: 1 min
It’s not just you. Oxford University Press, the publisher of the august Oxford English Dictionary, is also going a bit fuzzy between the ears. After digging through its enormous database, it has chosen “brain rot” — specifically, the kind brought on by digital overload — as its 2024 Word of the Year. It’s been quite a journey for “brain rot,” which triumphed over a shortlist of contenders including “lore,” “demure,” “romantasy,” “dynamic pricing” and “slop.” According to Oxford, its earliest known appearance was in 1854, in “Walden,” Henry David Thoreau’s classic account of moving alone to a cabin in the woods. “While England endeavors to cure the potato-rot,” Thoreau lamented, “will not any endeavor to cure the brain-rot, which prevails so much more widely and fatally?”
Persons: It’s, , “ Walden, ” Henry David Thoreau’s, ” Thoreau, Organizations: Oxford University Press, Oxford Locations: , England
Oxford University Press, the world’s second-oldest academic press and the publisher of the Oxford English Dictionary, has rizz. “Rizz” — Gen Z (or is it Gen Alpha?) slang for “style, charm or attractiveness,” or “the ability to attract a romantic or sexual partner” — has been named as Oxford’s 2023 Word of the Year, beating out contenders like situationship, prompt, de-influencing and (yes) Swiftie. It went viral in June, after the actor Tom Holland, in an interview with Buzzfeed, said: “I have no rizz whatsoever. Plus, he said, the word simply has … rizz.
Persons: Alpha, ” —, , , Kai Cenat, Tom Holland, Buzzfeed, Casper Grathwohl Organizations: Oxford University Press, Oxford English, YouTube, Oxford Locations: Oxford
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