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Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. YouTube's biggest creator — whose real name is Jimmy Donaldson — has been embroiled in a series of controversies in recent weeks. AdvertisementA spokesperson for Donaldson told The Times that the shoot "was unfortunately complicated by the CrowdStrike incident, extreme weather and other unexpected logistical and communications issues." What Donaldson needs is a complete overhaul of his company culture. At the time of writing, MrBeast has 308 million subscribers on YouTube, making him the most popular creator on the site.
Persons: , Jimmy Donaldson —, it's, Donaldson, Mart, Don Arnold, Getty, YouTube megastar, Evan Nierman, Banyan, Nierman, Lucas Botzen, Botzen, MrBeast, didn't, Katya Varbanova Organizations: Service, New York Times, Business, Times, Associated Press, AP, YouTube, Viral
"Beast Games" was part of a celebrity-studded slate Amazon presented at its TV upfronts debut in May. Despite being a dominant spender on entertainment content, Prime Video has faced questions about its popularity with viewers. A second Amazon insider said producers were already talking about making a Fyre Fest-like documentary about "Beast Games." Advertisement"All you do is go through worst-case scenarios and work backwards from there," the second Amazon insider said. But Mike Hopkins, SVP of Prime Video and Amazon MGM Studios, is all over the situation, two Amazon insiders said.
Persons: , Jimmy Donaldson, it's, Jennifer Salke, Jimmy, Salke, Donaldson —, Donaldson, Dave Kotinsky, Burger, Donaldson's, Matthew Hiltzik, couldn't, Puck, Mike Hopkins Organizations: Service, YouTube's, Amazon, Amazon MGM Studios, Business, Beast, New York Times, Times, Prime, Ampere Analysis, Reuters Locations: New Jersey, Vegas
YouTube's biggest creator has been embroiled in a string of recent controversies. Donaldson, 26, has generally avoided the controversies that have felled some of his peers during his 12 years online. AdvertisementBut recently, that's begun to change, with fans and video participants speaking out against the star. "It's going to be a mess," said one Amazon insider, who spoke on the condition of anonymity because they were not authorized to speak publicly about the show. Beyond these new controversies, Donaldson has faced further criticism for an old video clip of him making racist and homophobic comments that has recirculated on social media.
Persons: Jimmy Donaldson, . Donaldson, that's, Donaldson, TikTok, Lauren Anderson, Ava Tyson, Tyson, I've, Ava, Jimmy Organizations: Service, YouTube, Business, New York Times, Beast, Amazon, Amazon Prime, AP News, Amazon MGM Studios, MGM Locations: Toronto
Willing to Die for MrBeast (and $5 Million)
  + stars: | 2024-08-02 | by ( Madison Malone Kircher | ) www.nytimes.com   time to read: +1 min
Better known online as MrBeast, Mr. Donaldson, 26, has made a name for himself as a benevolent YouTube star who has racked up hundreds of millions of subscribers for his provocative brand of philanthropy, like the time he paid for 1,000 people to receive cataract surgery. The resulting eight-minute video was hyperbolically titled “1,000 Blind People See for the First Time.”Extravagant prizes have become his calling card. Usually it comes with a dark twist: Once, he offered a man $10,000 a day for each day he was willing to live in a grocery story without leaving. In his most popular video, “$456,000 Squid Game in Real Life!,” 456 people competed in a game show inspired by the dystopian Netflix drama “Squid Game.” (In the Netflix show, down-and-out contestants play deadly versions of children’s games to win $38 million.) Familiar with MrBeast’s content and with the lengths to which those who appear in his videos must go in order to win, many expected outlandish and even potentially risky challenges.
Persons: Jimmy Donaldson, Donaldson Organizations: Netflix, Amazon MGM, Beast
According to an interview with Time magazine in February, MrBeast brings in about $600 million to $700 million a year in revenue. Related storiesBut despite the constant disapproval, MrBeast, aka Jimmy Donaldson, will always come out on top, experts in the creator economy say. Stewart-Harfmann said Donaldson's social circle also influences his perception. Don Arnold/Getty ImagesCorben Sharp, a videographer and influencer content expert, told BI Donaldson's "anything is possible" attitude also wins people over. Madison Breuer, a public relations account executive at Riester Advertising Agency with experience in influencer marketing, told BI Donaldson's videos look like "mini-movies."
Persons: , Tamara Jawad Shami's, Shami, MrBeast, it's, Critics, He's, Donaldson hasn't, I'm, Jimmy Donaldson, Cristy Stewart, Donaldson, Stewart, Harfmann, Don Arnold, Corben Sharp, Sharp, Madison Breuer, Breuer, Noah Lydiard, Jeff Bezos, Lydiard, YouTuber Organizations: Service, YouTube, Business, Time, OSHA, Occupational Safety, Health Administration, Florida Atlantic University, Getty, Riester Advertising Agency Locations: Sydney
They can track a patient's health over time, suggesting personalized interventions. AdvertisementDonaldson was one of the first customers at Twin Health. Twin Health is the only company that leverages digital twin AI for diabetes "reversal" — or, as doctors prefer to say, "remission." If his blood sugar starts going up, he's noticed that getting out for a walk can help bring it back down. "All of my information goes in and it talks to me like a smarter version of myself saying, 'you ate this, this was really good.
Persons: , Devlin Donaldson, he'd, that's, Donaldson, I'm, Omada, Twin's, Twin, he's, Nicola Guess, Guess, she's Organizations: Service, Business, Twin Health, Virta, Oxford University, Apple Watch, Twin Health Healthcare, McKinsey & Company
AdvertisementSome attribute it to dumb luck, but others think Jimmy "MrBeast" Donaldson has changed content creation forever and set a new standard for what content creators can aspire to. Importantly, he is changing how influencers are viewed by traditional media. Jamie Nudelman, a social media growth expert at the digital marketing consultancy Viral Marketing Stars, told Business Insider that Donaldson has become "more powerful than traditional media." Advertisement"Truthfully, Amazon Prime needs MrBeast more than MrBeast needs Amazon Prime," he said. "Most content creators ride on a trend and then get stuck in it," Nudelman said.
Persons: , Jimmy, MrBeast, Donaldson, MrBeast Donaldson, YouTube's, Jamie Nudelman, Justin Bieber, Liza Koshy, Bo Burnham, Rachel Pedersen, James Charles, Shane Dawson, Jaclyn Hill, Nudelman, It's, influencers, Pedersen, Liz Germain, Germain, Donaldson obsesses, it's, he's Organizations: Service, Business, Amazon Prime, Amazon, Jeffree, Super Locations: tatters
MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.
Persons: Semafor, YouTuber, , YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables
download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementMichael C. Donaldson, 84, is an entertainment lawyer by day — and a record-setting under-ice swimmer by night. And now I eat red meat very rarely. Red meat is high in saturated fats, which can increase the "bad" LDL cholesterol in the blood and can lead to cardiovascular disease. According to the Cleveland Clinic, red meat shouldn't be eaten more than once or twice a week, and choosing white meat or vegetarian options is generally healthier.
Persons: Michael C, Donaldson, , wasn't, Markus Rogan, Rogan, — Donaldson, it's, I've, he's, centenarians, Michael, It's, wouldn't Organizations: Service, Austrian Olympic, US Bureau of Labor Statistics, Centers for Disease Control, World Health, International Agency for Research, Cancer, Cleveland Clinic Locations: Los Angeles, Austrian, Austria, Okinawa, Japan, Costa Rica
Jeffrey Donaldson, leader of the Democratic Unionist Party and one of Northern Ireland’s most prominent and influential politicians, resigned his leadership of the party on Friday, after being charged with “historical” sex offenses. The resignation, which sent shock waves through Northern Irish politics, was announced in a statement from the D.U.P. which said it was also suspending Mr. Donaldson as a party member pending a judicial process. The party said that it had received a letter from Mr. Donaldson “confirming that he has been charged with allegations of an historical nature and indicating that he is stepping down as leader.”Earlier on Friday the Police Service of Northern Ireland said that it had “charged a 61-year-old man for non-recent sexual offenses.” It added that “a 57-year-old woman was also arrested and charged at the time for aiding and abetting additional offenses.”
Persons: Jeffrey Donaldson, Donaldson, Donaldson “ Organizations: Democratic Unionist Party, Police Service of Northern Locations: Northern, Police Service of Northern Ireland
Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."
Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S
Sinn Féin won the most seats in the elections to the Northern Ireland Assembly last year. Post-Brexit trade rules imposed customs checks on goods moving to Northern Ireland from the UK’s mainland. A deal known as the Northern Ireland Protocol was agreed to allow Northern Ireland, which is part of the United Kingdom, to remain within the EU market so that it could trade goods freely across its land border with the Republic of Ireland, an EU member state. Unionists in Northern Ireland, like the DUP, are in favor of remaining in the United Kingdom, whereas nationalists, like Sinn Féin, are in favor of the unification of Northern Ireland with the Republic of Ireland. “The people of Northern Ireland are best served by a power-sharing government in Stormont as outlined in the Good Friday Agreement.
Persons: Jeffrey Donaldson, Sinn Féin, Brexit, Sinn, Donaldson, , , ” What’s, Northern Ireland Chris Heaton, Harris, Heaton, ” “, Sinn Féin’s, Michelle O’Neill, Tánaiste, Micheál Martin –, Martin, Claire Cronin, Biden Organizations: CNN, Democratic Unionist Party, DUP, Sinn, Northern Ireland Assembly, Northern, Protocol, Irish, Republic of Ireland, Northern Ireland, Union, BBC Radio, Stormont, State, Government, Northern Ireland Executive, Assembly, Foreign Affairs, Defence, Executive Locations: Northern Ireland, Ireland, United Kingdom, Republic of Ireland, Belfast, Republic of, Westminster, Northern, Stormont –, Stormont
The Democratic Unionist Party, the main Protestant party in Northern Ireland and one of its biggest political forces, said on Tuesday that it was ready to return to power sharing after a boycott of almost two years had paralyzed decision-making in the region. After an internal meeting that stretched into the early morning, Jeffrey Donaldson, leader of the party, known as the D.U.P., said at a news conference that he had been mandated to support a new deal, negotiated with the British government, that would allow his party to return to Northern Ireland’s governing assembly. “Over the coming period we will work alongside others to build a thriving Northern Ireland firmly within the union for this and succeeding generations,” Mr. Donaldson said. He added, however, that the return to power sharing was conditional on the British government’s legislating to enshrine a new set of measures that had not yet been made public. The announcement from the D.U.P., which represents those who want Northern Ireland to remain part of the United Kingdom, will be welcomed by many voters frustrated by the political stalemate, as well as by the British and Irish governments, which have both put pressure on the party to end the deadlock.
Persons: Jeffrey Donaldson, ” Mr, Donaldson Organizations: Democratic Unionist Party, British Locations: Northern Ireland, Northern, enshrine, United Kingdom
MrBeast is setting his eyes on the Chinese market. The YouTube megastar uploaded his first video on Chinese video-sharing site Bilibili. On Tuesday, the YouTube sensation, whose real name is Jimmy Donaldson, uploaded his first video on Chinese video-sharing site Bilibili. AdvertisementChinese fans launched Donaldson's Bilibili account last year, Baumel said. The 16-minute video has been viewed over 165 million times and reposted over 56,000 times to date.
Persons: He's, TikTok, , Jimmy Donaldson, MrBeast, Donaldson, Eyal Baumel, Baumel, Forbes, Bilibili Organizations: YouTube, Service, Bloomberg, Weibo, Business Insider Locations: China
AdvertisementMrBeast says he made over a quarter of a million dollars on his first X video, but the YouTube megastar also says the figure is "a bit of a facade." MrBeast, whose real name is Jimmy Donaldson, wrote about the revenue he earned in an X post on Monday. "MY FIRST X VIDEO MADE OVER $250,000!" MY FIRST X VIDEO MADE OVER $250,000! "I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it.
Persons: MrBeast, , YouTube megastar, Jimmy Donaldson, Donaldson, lon, latform., ake Organizations: YouTube, Service Locations: usk
"MY FIRST X VIDEO MADE OVER $250,000!" In the video, Donaldson and his team venture into a variety of automobiles, including flying cars and amphibian cars. X launched its Creator Revenue Share program last year, offering creators a share of the ad revenue made from their posts. Musk welcomed his video to X with a quote post that read, "First MrBeast video posted directly on X!" While his reported revenue from his debut X video looks like a big number, it's not a lot for MrBeast.
Persons: Jimmy Donaldson, Donaldson, Jay Leno, X, Elon Musk, Tucker Carlson, Don Lemon, Tulsi Gabbard, Musk, Linda Yaccarino, wouldn't, it's Organizations: Nickelodeon, Microsoft Theater, YouTube, Twitter, Forbes, Amazon Locations: Los Angeles, Puck
Her manager explained that their next video would entail filming retired trains from the Great Smoky Mountains Railroad crashing into brick walls. Insider spoke with 17 current and former employees of top YouTube stars, five of whom had worked for MrBeast. They described days filled with unimaginable stunts, inconsistent work hours, and varying salaries. Many of his employees work on site to participate in video production. The employees Insider spoke with said working at MrBeast meant pushing the boundaries of what a YouTube video could achieve.
Persons: Britt Carter, Carter, Jimmy Donaldson, , Donaldson, Marc Kaplan Organizations: Business, YouTube, Lamborghini, Research, Oxford Economics, Forbes, MrBeast, Washington Post Locations: Greenville , North Carolina, Smoky, Greenville, Tokyo, Japan
Insider spoke with 17 current and former employees of top YouTube stars, five of whom had worked for MrBeast. They described days filled with unimaginable stunts, inconsistent work hours, and varying salaries. Many of his employees work on site to participate in video production. But others, like Carter, found themselves staying at work much longer than 40 hours per week. The employees Insider spoke with said working at MrBeast meant pushing the boundaries of what a YouTube video could achieve.
Persons: Britt Carter, Carter, Jimmy Donaldson, , Donaldson, Marc Kaplan Organizations: Business, YouTube, Lamborghini, Research, Oxford Economics, Forbes, MrBeast, Washington Post Locations: Greenville , North Carolina, Smoky, Greenville, Tokyo, Japan
[1/28] Sep 11, 2023; Milwaukee, Wisconsin, USA; Miami Marlins pitcher Jesus Luzardo (44) throws a pitch during the first inning against the Milwaukee Brewers at American Family Field. Veteran Josh Donaldson, making his Brewers debut, followed with an RBI single to center. The Brewers made it 6-0 in the fifth on doubles by Adames and Taylor plus Sal Frelick's RBI single. In the sixth, after Adames' three-run triple, Andruw Monasterio hit an RBI single and another run scored on an error. The Marlins (74-70) threatened in the top of the first with consecutive two-out singles, but Woodruff recovered to strike out Bryan De La Cruz.
Persons: Jesus Luzardo, Jeff Hanisch, Brandon Woodruff, Willy Adames, Woodruff, Jon Berti, Garrett Hampson, Jesus Sanchez, Adames, Mark Canha, William Contreras, Carlos Santana's, Jake Burger, Josh Donaldson, Donaldson, Tyrone Taylor, Taylor, Sal Frelick's, Monasterio, Joey Wiemer, Bryan De La Organizations: Miami Marlins, Milwaukee Brewers, St, Louis Cardinals, Miami, National League Central, Chicago Cubs, Colorado Rockies, Brewers, Milwaukee, Yankees, Marlins, Thomson Locations: Milwaukee , Wisconsin, USA, Milwaukee, Denver, Bryan De La Cruz . Miami
“People would tell me, ‘All you do is talk about YouTube videos. Seven years later, Donaldson, better known online as MrBeast, has 167 million YouTube subscribers – more than any other individual creator on the platform. Donaldson navigates a maze in a screenshot from MrBeast's video, "I Got Hunted By the FBI." “That’s an interesting model, because you’re giving video viewers access to something they would never get to see in real life,” Fischer says. He often uses income from his previous videos to outdo himself in his next videos,” Miller says.
Persons: Jimmy Donaldson, , podcasters Colin, Samir, , You’re, ’ ”, Donaldson, Mark Zuckerberg, Colin, , Donaldson breathlessly, Sara Fischer, “ It’s, CNN’s Jon Sarlin, ” Fischer, Pete Davidson, Tom Brady, relatable, Miller, MrBeast, ” Donaldson, Monica Schipper, Vince Miller, ” Miller, – Donaldson, Kristen Ruby, Gen Zers, Ruby, Burger, Dave Kotinsky, MrBeast Burger, , mobbing, “ I’m Organizations: CNN, East Carolina University, YouTube, FBI, NFL, Netflix, Nickelodeon, Microsoft Theater, University of Kent, Ruby Media, Getty, Google, Records, Harvard Business School, Harvard Locations: North Carolina, Los Angeles, Greenville , North Carolina, New Jersey, Greenville, Chile
How MrBeast Became the Willy Wonka of YouTube
  + stars: | 2023-06-12 | by ( Max Read | ) www.nytimes.com   time to read: +4 min
Compared with the strange and compelling creatures on display elsewhere on YouTube, it can be hard to understand precisely what’s appealing about MrBeast. Eligible creators on the platform earn around half of the revenue from advertising that YouTube sells against their videos. Even within this context, Donaldson stands out for his dedication to understanding how YouTube works. For most of his teenage years, “I woke up, I studied YouTube, I studied videos, I studied filmmaking, I went to bed and that was my life,” Donaldson once told Bloomberg. “I hardly had any friends because I was so obsessed with YouTube,” he said on “The Joe Rogan Experience” last year.
Persons: Donaldson, MrBeast, , , , ” Donaldson, Joe Rogan, Rogan, Warren Buffett Organizations: YouTube, Bloomberg, Berkshire Hathaway, Forbes
Goldman Sachs released in April a report that maps out the creator economy. The firm estimates the creator economy is a $250 billion industry, and could reach $480 billion by 2027. Here are five key takeaways:The creator economy could be worth an estimated $250 billionGoldman Sachs estimates the creator economy represents a $250 billion total addressable market, which could reach about $480 billion by 2027. Investment in creator-economy startups is decliningNot all aspects of the creator economy have grown unfettered. The data reflects total capital raised by companies labeled under the categories "content creator," "creator platform" and "creator economy."
Goldman Sachs released in April a report that maps out the creator economy. The firm estimates the creator economy is a $250 billion industry, and could reach $480 billion by 2027. As the industry continues to take hold, Goldman Sachs released in April a report that maps out the creator economy, estimating its size and predicting key platform and engagement trends. Here are five key takeaways:The creator economy could be worth an estimated $250 billionGoldman Sachs estimates the creator economy represents a $250 billion total addressable market, which could reach about $480 billion by 2027. The data reflects total capital raised by companies labeled under the categories "content creator," "creator platform" and "creator economy."
You can now order MrBeast Burger through video games on Xbox and computers. The Youtuber's fast food brand is now available through Liifer, a food ordering app that integrates with games, Liifer said Thursday. The Liifer partnership is the latest expansion for MrBeast Burger. "MrBeast Burger is increasingly popular with gamers, especially after MrBeast was included in Epic Game's Fortnite in December," said Stephanie Sollers, CEO of Virtual Dining Concepts. MrBeast Burger fills orders using a mix of ghost kitchens, some of which it owns and some it has partnership agreements with.
After weeks of intense London-Brussels talks, momentum has been building towards a deal to revise the Northern Ireland Protocol - the arrangements agreed to avoid a hard border with EU member Ireland when Britain exited the EU in 2020. "I had positive conversations with political parties in Northern Ireland," Prime Minister Rishi Sunak told reporters. In Belfast, Sunak focused his attention on the Democratic Unionist Party, whose opposition to the protocol must be overcome to make any deal work. The other political parties that met Sunak on Friday said detail from the prime minister on a potential deal was "scant". Sinn Fein, the former political wing of the militant Irish Republican Army that wants Northern Ireland to split from the UK and unite with Ireland, became the province's largest party for the first time at elections last year.
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