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☆ Microsoft added AI to software it has barely touched since 1985. The results are astonishing
▼ + stars: | 2024-11-08 | by ( John Towfighi | ) edition.cnn.com time to read: +4 min

Microsoft — like its Big Tech competitors — is introducing AI to its consumer products, from virtual chatbot assistants to notetaking and editing tools. In October, Microsoft introduced a sweeping update to its Copilot virtual assistant in an effort to make it more useful and user-friendly, CEO of Microsoft AI Mustafa Suleyman previously told CNN. Microsoft users will also see AI features in Notepad, Microsoft’s writing platform, allowing them to use the new technology to help rewrite or edit sentences. For example, users can type a sentence, and then prompt the AI tool to rewrite the sentence or modify its tone or length. Apple’s “Writing Tools,” an editing tool, is similar to Microsoft’s AI features in Notepad.

Persons: Picasso, OpenAI’s Dall, it’s, Dave Grochocki, Mark Zuckerberg, ” Zuckerberg, Mustafa Suleyman Organizations: CNN, Microsoft, Big Tech, —, Windows, OpenAI, Facebook, Apple Locations: Europe, Notepad

☆ Big Tech CEOs send well wishes to Trump
▼ + stars: | 2024-11-06 | by ( David Ingram | David Ingram Is A Tech Reporter For Nbc News. | ) www.nbcnews.com time to read: +6 min

Trump’s win came about with the help of Musk and his wealthy tech friends including investors Peter Thiel and David Sacks. They boosted Trump with financial contributions, fundraising help and public endorsements on subjects such as the economy and deregulation. Few other major tech executives publicly endorsed in the presidential race, though some of them made vague comments praising one or the other candidate. Trump has a complicated history with many tech CEOs. In their social media posts, several tech CEOs used the word “decisive” to describe Trump’s victory and they employed popular buzzwords like “innovation” in an apparent attempt to identify common ground.

Persons: Donald Trump, Elon Musk, Mark Zuckerberg, Tim Cook, Sundar Pichai, Satya Nadella, Sam Altman, Jeff Bezos, Andy Jassy, Trump, ” Zuckerberg, ” Trump, Zuckerberg, —, Musk, Trump’s, Peter Thiel, David Sacks, Bezos, Reid Hoffman, — wouldn’t, ”, bitcoin, Musk’s, Parler, Jeff, Mike Davis, Ivan Raiklin, Cook Organizations: Tech, Trump, titans, Meta, Apple, Microsoft, Amazon, The Washington, Democratic, Trump’s, Pentagon, The Washington Post, III, Trump Tower, Google Locations: Silicon Valley, Butler , Pennsylvania, Tesla, Coinbase, County, State

☆ Mark Zuckerberg joins exclusive $200 billion club, closes in on third-richest person in world
▼ + stars: | 2024-09-28 | by ( Robert Ilich | ) edition.cnn.com time to read: +1 min

Recent figures from Bloomberg’s Billionaire Index show Zuckerberg has grown his personal fortune by a whopping $73.4 billion in 2024 to $201 billion. The Meta CEO is the fourth richest person world, joining an elusive $200 billion club that only counts three other members. Zuckerberg, 40, who launched Facebook in 2004, has much of his wealth tied to Meta Platforms stock. Shares of Meta (META) have surged by nearly 64% in 2024. On Wednesday, Meta shares gained 0.9% to close at a record high of $568.31.

Persons: Jeff Bezos, Bernard Arnault, Mark Zuckerberg, Zuckerberg, Tesla, Elon Musk, We’re, ” Zuckerberg, Jensen Huang, Larry Ellison Organizations: CNN, X, Amazon, Meta, Facebook, European Union, Nvidia, Oracle

Li-Chen Miller, the vice president of product in charge of Ray-Ban Meta glasses, told CNBC that when she travels, she uses the glasses to take photos of her hotel room door, and later, she asks Meta AI to recall the number. AI that speaksZuckerberg also introduced improvements to its Meta AI chatbot that will allow people to interact with it using their voice instead of written text. Users will now be able to have natural voice conversations with Meta AI, which is accessed through Meta apps like Messenger and Instagram. Users will be able to perform actions using their voice, such as telling Meta AI to take a photo by talking to their smartphone. The new Siri-like Meta AI voice feature will be available over the next month for U.S., Canadian, Australian and New Zealand users of WhatsApp, Instagram, Facebook and Messenger.

Persons: Meta, “ I’ve, ” Zuckerberg, Mark Zuckerberg, Apple hasn’t, Zuckerberg, won’t, EssilorLuxottica, Ban, Ray, Chen Miller, Judi Dench, John Cena, Keegan, Michael Key, Kristen Bell, Siri, OpenAI, ChatGPT Organizations: Labs, Meta, Apple, VR, Amazon Music, Amazon, Quest Pro, Orion, Facebook, CNBC, IDC Locations: Menlo Park , California, Oculus, New Zealand

☆ The gloves are off among Silicon Valley CEOs
▼ + stars: | 2024-02-15 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Silicon Valley CEOs are doing battle in public. AdvertisementThe Silicon Valley elite have been at each other's throats a little more than usual lately. AdvertisementThe latest example of this came this week when Mark Zuckerberg derided Apple's Vision Pro headset in an Instagram video. The Vision Pro is a direct competitor to Meta's Quest Pro but Zuckerberg does not appear concerned for now. “If you go back to the PC era, Microsoft’s open model was the winner, and in this next generation Meta is going to be the open model, and I really want to make sure that the open model wins out again.”Zuckerberg has good reason to be on the offense.

Persons: Mark Zuckerberg, —, Apple's, Zuckerberg, Justin Sullivan, it’s, ” Zuckerberg, OpenAI’s, Bill Gates, ” Elon Musk, Sam Altman, chatbot Grok, Elon Musk, Leon Neal, Satya Nadella, OpenAI, Y, Paul Graham, Tim Cook, Steve Jobs, ”, “ Organizations: Vision, Service, Tech, Meta's, Apple, Reality Labs, Microsoft, Google Locations: OpenAI, Zuck

☆ Mark Zuckerberg says Meta’s Quest 3 is the clear winner compared to Apple’s Vision Pro
▼ + stars: | 2024-02-14 | by ( Clare Duffy | ) edition.cnn.com time to read: +5 min

The Meta CEO on Monday posted a video review of Apple’s Vision Pro, the new rival mixed reality headset to Meta’s Quest 3. “Alright, guys, so, I finally tried Apple’s Vision Pro,” Zuckerberg begins in the video, which was posted to his Instagram. Zuckerberg also throws several other jabs at the Vision Pro in an effort to talk up his own product. Meta also has a more advanced, and more expensive, headset option called Meta Quest Pro. At least for now, most consumers probably aren’t going to buy either the Quest 3 or the Vision Pro.

Persons: New York CNN —, Mark Zuckerberg, ” Zuckerberg, it’s, Apple, Zuckerberg, Meta, metaverse, Meta's, Josh Edelson, it’s “ Organizations: New, New York CNN, Vision, Apple, Meta, Getty, Quest Locations: New York, AFP

☆ Facebook is still thriving 20 years later. Here’s how
▼ + stars: | 2024-02-03 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +8 min

Twenty years after its launch, social media giant Facebook continues to show unprecedented staying power after burying early competitors like MySpace and Friendster and establishing a distinct foothold in the burgeoning social media landscape. Daniel Acker/Bloomberg/Getty ImagesStrong social connection was the linchpin of Facebook, differentiating it from other primordial social media sites. MySpace’s monthly active users had trickled down to an estimated 35 million in mid-2011, according to a Comscore report at the time. In contrast, by September of that year, Facebook was seeing almost 800 million monthly active users. In April 2012, the company acquired photo-centric social media platform Instagram for about $1 billion.

Persons: Harvard University undergrad, Mark Zuckerberg, “, ”, Pablo Boczkowski, alums, ” Zuckerberg, Daniel Acker, Justin Timberlake, Friendster’s, Friendster, Boczkowski, Meta’s, ” Boczkowski, WhatsApp, Meta Organizations: New, New York CNN, Harvard University, Facebook, Communication Studies, Northwestern University, Harvard, New York Times, Bloomberg, Getty, MySpace, Swiss Federal Institute of Technology, Google, Meta, Inc, “, TikTok, Twitter Locations: New York, Zurich, India, Brazil, Argentina, Italy

☆ Meta stock surges 14%. Investors are loving its first-ever dividend
▼ + stars: | 2024-02-01 | by ( Clare Duffy | ) edition.cnn.com time to read: +2 min

And it offered a sweetener for investors, sending its stock surging. “We intend to pay a cash dividend on a quarterly basis going forward,” the company said in a release. The news sent Meta (META) shares popping more than 14% in after-hours trading Thursday. For the full year in 2023, Meta’s profits grew 69% year-over-year to $39 billion, the company reported Thursday. As of Thursday’s closing bell, Meta’s stock had gained 109% since this time last year.

Persons: Meta’s, Zuckerberg, Meta, “, ”, Mark Zuckerberg, Instagram, ” Zuckerberg Organizations: New, New York CNN, Wall, Capitol Hill, Facebook Locations: New York

A trio of lawsuits filed in state court in Las Vegas seek unspecified damages from TikTok, Snapchat and Meta Platforms, the owner of Instagram, Facebook and Messenger, on claims including deceptive trade practices and negligence. The lawsuits were filed just ahead of testimony in Congress on Wednesday by top executives of Meta, TikTok, Snap Inc. and other platforms. John Sadler, a spokesperson for Ford, declined to say whether the Nevada lawsuits were timed to coincide with the congressional hearing. But Sadler acknowledged the decision to file the cases in state court instead of joining other states in federal court follows a path the state took in opioid damages claims. “Social media platforms are a bottomless pit where users can spend an infinite amount of their time,” Nevada said in the Snapchat complaint.

Persons: Aaron Ford, Michael Hughes, “, Ashley Adams, ”, Meta, Mark Zuckerberg, Republican Sen, Josh Hawley's, ” Zuckerberg, John Sadler, Sadler, Snapchat, Mike Brooks Organizations: LAS VEGAS, —, Facebook, Meta, Inc, Republican, Ford, Democrat, Little, “ Locations: Las Vegas, TikTok, Nevada, California, Las Vegas , Dallas, Little Rock , Arkansas, ” Nevada

☆ Senators Grilled Tech Executives on Child Safety
▼ + stars: | 2024-01-31 | by ( Matthew Cullen | ) www.nytimes.com time to read: +1 min

Five of the country’s most prominent tech executives appeared at a hearing today on Capitol Hill, where they were berated by lawmakers for creating “a crisis in America” by ignoring the spread of child sexual abuse material on their platforms. Members of the Senate Judiciary Committee spent almost four hours needling the chief executives of Meta, TikTok, X, Snap and Discord. Some said the companies had “blood on their hands” and that users “would “die waiting” for them to make changes. The senators pressured the executives to say on the record if they support the Kids Online Safety Act, a bipartisan bill backed by dozens of senators but opposed by the A.C.L.U. Only Evan Spiegel of Snap and Linda Yaccarino of X said yes.

Persons: Evan Spiegel, Linda Yaccarino, X, Mark Zuckerberg, ” Zuckerberg Organizations: Meta, Electronic Frontier Foundation, Facebook Locations: America

☆ Bill Ackman accuses Harvard of ‘election interference’ and Mark Zuckerberg wades into board battle
▼ + stars: | 2024-01-29 | by ( Matt Egan | ) edition.cnn.com time to read: +4 min

New York CNN —Each January, Harvard University alumni are eligible to gather enough signatures to run for the university’s Board of Overseers. Mark Zuckerberg is throwing his support behind former Facebook exec Sam Lessin, a venture capitalist calling for significant reform to Harvard. Ackman, who led the campaign to oust former Harvard president Claudine Gay, is drawing attention to the tedious process of gathering signatures from alumni. “In the securities world, the SEC would come in an prosecute a company that made it this difficult to vote for an alternative slate,” Ackman wrote. It’s not more complicated than that.”During the virtual event on Friday, Zuckerberg said Lessin is the “type of person” he’d want governing Harvard.

Persons: Mark Zuckerberg, Sam Lessin, Lessin, Penny Pritzker, Bill Ackman, Ackman, Claudine Gay, Gay, “, ” Ackman, ” Harvard, Bill, ” Lessin, ”, they’ve, Zuckerberg, Josh Kushner, Alfred Lin, Mark, He’s, It’s, Sam, ” Zuckerberg Organizations: New, New York CNN, Harvard University, university’s, Harvard, Facebook, Harvard Corporation, SEC, “, CNN, Sequoia Locations: New York, Harvard, Israel

☆ Sheryl Sandberg to leave Meta board
▼ + stars: | 2024-01-17 | by ( Clare Duffy | ) edition.cnn.com time to read: +3 min

New York CNN —Former longtime Meta chief operating officer Sheryl Sandberg will not remain on the company’s board of directors after her term ends in May, she said in a Facebook post Wednesday. “With a heart filled with gratitude and a mind filled with memories, I let the Meta board know that I will not stand for reelection this May,” Sandberg said in the post. Meta did not immediately respond to a request for comment about Sandberg’s decision to leave the board. In partnership with Zuckerberg, Sandberg helped grow Facebook’s revenue from roughly $150 million in 2007 to more than $3.7 billion in 2011, the year before it went public. In 2022, the year Sandberg stepped down as COO, Meta posted total annual revenue of $116.6 billion.

Persons: Sheryl Sandberg, ” Sandberg, Sandberg, Mark Zuckerberg “, Sheryl, ” Zuckerberg, ”, Meta, Bill Clinton, Zuckerberg, “ Sheryl architected, Riley Gutiérrez McDermid, Brian Fung, Rishi Iyengar Organizations: New, New York CNN, Meta, Facebook, Lean, Google, World Bank, Treasury Department Locations: New York, reorient

LOS ANGELES (AP) — Mark Zuckerberg's latest martial arts sparring session sent him to the operating table. The Meta Platforms CEO and mixed martial arts enthusiast posted on social media Friday that he tore one of his anterior cruciate ligaments, or ACLs, while training for a fight early next year. “Tore my ACL sparring and just got out of surgery to replace it,” Zuckerberg posted on Instagram. Political Cartoons View All 1234 ImagesZuckerberg, who in May completed his first jiu jitsu tournament, has previously posted updates on his martial arts training. But in August, the Tesla CEO posted on social media that he might need surgery before the fight could happen.

Persons: Mark Zuckerberg's, “ Tore, ” Zuckerberg, Zuckerberg, Elon Musk, Musk, Elon, ” Organizations: ANGELES, ”, Facebook Locations: Park , California

☆ Meta Quest 3: Zuckerberg unveils mixed-reality VR headset
▼ + stars: | 2023-09-27 | by ( Jennifer Korn | ) edition.cnn.com time to read: +4 min

New York CNN —Meta is moving forward in its efforts to dominate the AR world with the new and improved Meta Quest 3. Unveiled by CEO Mark Zuckerberg at the company’s virtual Meta Connect event Wednesday, the headset starts at $500 and is a complete redesign of earlier models. The Meta Quest 2 allows for strictly virtual reality, while the Meta Quest Pro has advanced passthrough cameras for seeing your actual surroundings, but it costs a whopping $1,000. Meta CEO Mark Zuckerberg unveils the Meta Quest 3 at Meta Connect in Menlo Park, California, on September 27, 2023. To get ahead of Apple’s June unveiling of the Vision Pro, Zuckerberg teased the Meta Quest 3 just days before its rival’s big announcement.

Persons: Mark Zuckerberg, ” Zuckerberg, Zuckerberg, Meta, Morgan Stanley Organizations: New, New York CNN, Meta, Pro, Meta Connect, Facebook, Quest, Apple Vision, Vision, Street, IDC, Apple Locations: New York, Menlo Park , California

However, the delays affected the sites for rival platforms, as well as news outlets that Twitter owner Elon Musk has previously criticized. Will Dormann, a cybersecurity researcher, plugged the New York Times website into a basic command program on his Mac and compared the loading time for that website with that of a dummy website. The load time for the New York Times site was about 4.5 seconds longer, Dormann told CNN Tuesday. X, like other platforms, uses a link-shortener service to collect information on users who click on links shared on the platform. Reuters said in a statement that it was aware of reports “of a delay in opening links to Reuters stories on X.

Persons: Musk, Elon Musk, Will Dormann, Dormann, ” Dormann, Mark Zuckerberg, Zuckerberg, ” “ Elon won’t, ” Zuckerberg, cofounders Chris Best, Hamish McKenzie, Jairaj Sethi, ”, cofounders, ” Bluesky, X, Jon Passantino, Oliver Darcy Organizations: New, New York CNN, Twitter, New York Times, Reuters, Facebook, CNN, NBA.com, Target, Hacker, The New York Times Locations: New York

☆ Tired of Elon Musk? Here are the Twitter alternatives you should know about
▼ + stars: | 2023-07-09 | by ( Jennifer Korn | ) edition.cnn.com time to read: +7 min

CNN —When Elon Musk took over Twitter in October and began upending the platform, there weren’t many viable alternatives for frustrated users. ThreadsThreads is Meta’s long-anticipated answer to Twitter and the biggest threat to the social network Musk bought for $44 billion. And Zuckerberg isn’t just looking to catch up to Twitter; he wants to build a service that’s far larger. Spill has also emerged as a haven for Black Twitter users and marginalized communities seeking a safe space online. BlueskyBluesky, a service backed by Twitter co-founder Jack Dorsey, looks identical to Twitter, with one key difference.

Persons: Elon Musk, Musk, Mark, ” Sarah Oh, Alphonzo Terrell, Zuckerberg, hasn’t, ” Zuckerberg, Terrell, “, ” Oh, Meta, ”, Jack Dorsey, Bluesky, Dorsey, Mastodon, It’s, Eugen Rochko, Cohost, reposts, don’t, Jae Kaplan, we’re Organizations: CNN, Twitter, Meta, San Francisco Bay Area, Cohost, “, Facebook Locations: San Francisco Bay

☆ Threads: Everything to know about Instagram's app to rival Twitter
▼ + stars: | 2023-07-06 | by ( Clare Duffy | ) edition.cnn.com time to read: +7 min

New York CNN —Facebook-parent Meta on Wednesday officially launched its Twitter competitor, Threads, after first confirming its plans for the app just three months ago. And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads. Similar to Twitter, users can reply to, repost and quote others’ Threads posts. Frequent technical issues and policy changes have sent some noteworthy Twitter users heading for the exits. For Meta, Threads could be a way of eking additional engagement time out of its massive existing user base.

Persons: Elon Musk, Meta, ”, Mark Zuckerberg, it’s, Musk, ” Zuckerberg, hasn’t, Linda Yaccarino, “, Adam Mosseri, Zuckerberg Organizations: New, New York CNN, Facebook, Wednesday, Twitter, Elon, Apple, Meta Locations: New York, Instagram

☆ Mark Zuckerberg has thoughts on Apple’s new mixed reality headset
▼ + stars: | 2023-06-09 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +4 min

CNN —Days after Apple unveiled its $3,499 mixed reality headset, Meta CEO Mark Zuckerberg appeared to take a jab at the company’s pricing and vision for the product. “Our device is also about being active and doing things,” Zuckerberg said at an all-hands meeting with Meta employees on Thursday, referencing its Quest VR headset line. The Apple Vision Pro headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. Last week, Zuckerberg tried to preempt the expected Apple headset announcement by teasing the Meta Quest 3. In his remarks to employees, Zuckerberg repeatedly focused on headset pricing.

Persons: Mark Zuckerberg, ” Zuckerberg, it’s, Zuckerberg, Meta, Apple, “, “ We’re Organizations: CNN, Apple, Meta, VR, Vision Pro

☆ Meta stock jumps after company reports first revenue growth in nearly a year
▼ + stars: | 2023-04-26 | by ( Clare Duffy | ) edition.cnn.com time to read: +2 min

The company also reported that profits declined by nearly a quarter compared to the same period in the prior year to $5.7 billion. The company said it expects revenue to grow again in the current quarter compared to the prior year. Like other tech companies, Meta has also recently read investor cues and taken to playing up its focus on artificial intelligence rather than the metaverse. The shift comes as Meta contends with the popularity of AI tools from tech firms like Microsoft and OpenAI. In his statement with the results Wednesday, Zuckerberg said: “Our AI work is driving good results across our apps and business.”

☆ Meta’s latest round of layoffs is underway
▼ + stars: | 2023-04-19 | by ( Clare Duffy | ) edition.cnn.com time to read: +3 min

New York CNN —Facebook parent Meta on Wednesday began its latest round of layoffs focusing on technical workers, who are often thought of as more immune to job cuts in Silicon Valley. Zuckerberg’s notice said that restructurings and layoffs in Meta’s tech groups would take place in April. Members of Meta’s recruiting team were notified of additional layoffs last month, and cuts to the company’s business groups are expected to take place in late May. The 10,000 job reductions mark the second recent round of significant job cuts at Meta. With 11,000 job cuts announced in November and the 10,000 announced last month, Meta’s headcount will fall to around 66,000 — a total reduction of about 25%.

☆ Meta launches pay-for-verification subscription service for Facebook and Instagram in US
▼ + stars: | 2023-03-17 | by ( Jennifer Korn | ) edition.cnn.com time to read: +1 min

New York CNN —Facebook and Instagram users in the United States will soon be able to pay to get a coveted blue check on their account. Meta on Friday began testing a paid verification option for US users of the two social networks, CEO Mark Zuckerberg announced on Instagram. “This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in February in an Instagram broadcast channel. Twitter relaunched its own verification subscription service, Twitter Blue, in December, after an onset of fake “verified” accounts forced it to pull the feature. Twitter Blue costs $11 a month for iOS and Android subscribers, part of owner Elon Musk’s attempt to raise its subscriptions business after buying the platform for $44 billion.

☆ What metaverse? Meta says its single largest investment is now in ‘advancing AI’
▼ + stars: | 2023-03-15 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +4 min

“Our single largest investment is in advancing AI and building it into every one of our products,” Zuckerberg said Tuesday. And not to be left behind, Meta announced late last month that it was forming a “top-level product group” to “turbocharge” the company’s work on AI tools. “I do think it is a good thing to focus on AI,” Ali Mogharabi, a senior equity analyst at Morningstar, told CNN of Zuckerberg’s comments. In 2022, Meta lost more than $13.7 billion in its “Reality Labs” unit, which houses its metaverse efforts. After taking a beating in 2022, shares for Meta have surged more than 50% since the start of the year.

☆ ‘The next AOL?’: Meta’s massive layoffs raise questions about Zuckerberg’s strategy as company morale sinks
▼ + stars: | 2023-03-14 | by ( Oliver Darcy | ) edition.cnn.com time to read: +4 min

Coupled with the new cuts, Meta will have cut about 24% of its workforce, or one in four employees, in just about half a year. Nevertheless, the layoff announcements have naturally sent morale at the Menlo Park-headquartered company plummeting. Zuckerberg indicated that the job cuts will not be complete until the end of May. “You can cut your way to profitability in the short term,” the former tech CEO said. “But you can’t cut your way to growth.

☆ Facebook-parent Meta plans to lay off another 10,000 employees
▼ + stars: | 2023-03-14 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +3 min

CNN —Facebook-parent Meta plans to lay off another 10,000 workers, marking the second round of significant job cuts announced by the tech giant in four months. With 11,000 job cuts announced in November and the 10,000 announced Tuesday, that would bring Meta’s headcount down to around 66,000. In the first months of this year, Amazon, Google-parent Alphabet and Microsoft have all confirmed major job cuts impacting tens of thousands of tech workers. When the first round of job cuts was announced in November, Zuckerberg blamed himself at the time for the company’s over-hiring earlier in the pandemic. On that call, Zuckerberg also suggested that more job cuts could be coming.

☆ Premarket stocks: Meme stocks have revolutionized investor days
▼ + stars: | 2023-03-01 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +8 min

But they’re also bowing to pressure from retail investors to be more transparent. What’s happening: Investor days evolved from analyst days — meetings that large, public companies historically held privately for their core institutional investors and Wall Street analysts. But the recent influx of retail investors into the stock market has changed that. “A lot of these companies know they need to focus on retail investors now,” said Katie Perry, general manager of investor relations at investing platform Public. ▸ Tesla’s first-ever investor day will be live-streamed Wednesday from its Gigafactory in Austin, Texas.

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