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Soda is making a comeback
  + stars: | 2024-11-01 | by ( Nathaniel Meyersohn | ) edition.cnn.com   time to read: +8 min
Cans of Dr Pepper soda are displayed on June 3, 2024 in San Anselmo, California. While consumers are drinking more Coke, Coke Zero, Dr Pepper and Canada Dry, Pepsi’s soda sales are struggling. ‘Diet Coke Break’“Dirty soda,” a popular TikTok trend that combines soda with syrup and cream, has also driven interest in soda brands among younger consumers interested in creating their own soda concoctions. TikTok has also recently become filled with “Dirty Diet Coke,” “Crispy Diet Coke” and “DietCokeBreak” recipe videos where people leave cans of Diet Coke in the fridge for weeks and then pour them into a glass, sometimes with citrus powder, to get the most fizziness. Singer Dua Lipa gave Coke its latest viral hit this month when she posted a video sharing her Diet Coke recipe, which combines Diet Coke, pickle juice and jalapeño sauce.
Persons: guzzling Coke, Dr Pepper, It’s, , Robert Ottenstein, “ There’s, Coke, Pepper, Justin Sullivan, ” Timothy Cofer, Duane Stanford, Noam Galai, Laura Schmidt, Pepper’s, Cofer, Angus Mordant, Singer Dua Lipa, Gordon Ramsay, ” Kristen Hollingshaus, , Diet Coke, CNN’s Ramishah Maruf Organizations: New, New York CNN, Consumers, Heineken, ISI, Centers for Disease Control, Evercore ISI, World Health Organization, Bureau of Labor Statistics, Companies, Pepsi, Beverage Digest, New York, Wine, Food Festival, Stanford, University of California, PepsiCo Inc, Bloomberg, Getty, PepsiCo, Gatorade, Netflix, Dirty, Singer Dua, Coke, CNN, Diet Locations: New York, San Anselmo , California, America, Canada, Latham , New York, United States, TikTok
But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. For years a regional favorite, Dr Pepper in the 1970s marketed itself to a national audience as a unique flavor. The addition was “a standout success,” Timothy Cofer, CEO of Dr Pepper parent company Keurig Dr Pepper, said during an analyst call in April. Unlike Coca-Cola and Keurig Dr Pepper, Pepsico has a massive food business — its sprawling portfolio includes Quaker, Frito-Lay and more.
Persons: Coke, Dr Pepper, Dr Pepper inched, , Duane Stanford, Pepper, ” Timothy Cofer, Stanford, “ They’re, ” Stanford Organizations: New, New York CNN, Pepsi, Beverage Digest, Coca, CNN, Cola, Pepsico Locations: New York, America, United States, Waco , Texas, American
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