Photo: Paul McCartneyThe Beatles’ first tour of America, in February 1964, was a musical sensation, recalling the rock ’n’ roll energy that Elvis had given the world a decade earlier.
It was a cultural watershed, announcing the coming of a new generation.
And Beatlemania was a media phenomenon, erupting at exactly the moment the Canadian critic Marshall McLuhan had coined the term “global village.” Telstar had been launched in July 1962, providing instantaneous communications across the Atlantic.
As the world shrank, opportunity knocked—precisely when everyone wanted younger heroes.
The Beatles happily obliged.
Persons:
Paul McCartney, Elvis, Marshall McLuhan, ”, —
Organizations:
” Telstar, Beatles
Locations:
America