New York CNN —Natural Light’s new cans will soon look a lot like their old ones.
Drinkers will soon notice a retro-inspired makeover that mirrors the budget beer brand’s 1979 design, featuring a throwback logo, crest and colors.
Left is the old design and the right is the "new" design hitting shelves in February.
Natural Light sales have held “steady,” Stowe said, but noted “we definitely have room to grow.”For Natural Light to do that, the Anheuser-Busch (BUD)-owned brand is “widening its aperture,” Stowe said.
“Natural Light’s decision could be in efforts to go the opposite way, and reach the less competitive audience of older adults,” she said.