Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company.
Harley-Davidson is the latest major American brand to backtrack from DEI policies it had supported in recent years.
Harley-Davidson faced pressure online from Robby Starbuck, a conservative activist who has successfully taken on DEI policies at several American companies.
The company also said it would end its relationship with the Human Rights Campaign, a leading LGBTQ+ advocacy group.
Harley-Davidson joins Tractor Supply and John Deere to backtrack on policies following pressure campaigns led by Starbuck.
Persons:
John Deere, Harley, Davidson, Robby Starbuck, Starbuck, “, Harley Davidson, ” Starbuck, Elon Musk
Organizations:
New, New York CNN — Tractor, Harley, Wisconsin LBGT Chamber of Commerce, Human Rights, United, CNN, Tractor Supply
Locations:
New York, Milwaukee, Wisconsin