New York CNN —Kraft’s new Mac & Cheese is ditching the cheese and going vegan. “Curiosity is a major factor in trying plant-based foods and beverages,” Sherry Frey, vice president of Total Wellness at NIQ, told CNN. The vegan cheese sauce is made with fava bean protein and coconut oil powder, creating a sauce that has a “similar taste, look and feel to dairy-based mac and cheese,” the company told CNN. Goodles, for example, is a Gal Gadot-backed startup that sells boxed pasta with more protein and fiber at a higher price that also has a plant-based mac and cheese in its portfolio. In particular, the Kraft brand recently rolled out a makeover of its Kraft Singles cheeses that emphasizes the cheese doesn’t have artificial flavors, colors or preservatives.

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