According to Circana, Swift’s “Eras Tour Book” sold 814,000 copies over the Thanksgiving holiday weekend.
Swift also brought the three-hour “Eras Tour” concert film to movie theaters independently.
Even some Swifties took issue with the book release — dubbing it “The Errors Tour Book” — after they spotted an abundance of grammar mistakes, typos, graphic design mishaps and blurry or low-quality photos.
With her “Eras Tour Book” in hand, she asked, “If you’re paying $40 for a book, wouldn’t you expect it to not have this many errors?”Neither Target nor Swift’s team responded to requests for comment.
The book is also “the highest-selling book in the Music category since Circana began tracking 20 years ago,” according to the press release.
Persons:
Circana, ”, Swift, “, ‘ Taylor Swift, Taylor Swift, ” Rick Gomez
Organizations:
Target, Disney, Poets Department