The change is driven, in part, by internal campaign data showing that sharper messaging against Trump could persuade some still-unsure Americans to support Harris, according to three of the campaign officials.
Follow live politics coverage here“We are going to draw more contrasts everywhere we can,” Harris campaign co-chair Cedric Richmond said in an interview.
Harris campaign officials said they intend to continue laying out her policy positions, background and plans if she were to win the presidency — and increasing negative messaging is oftentimes a natural evolution in a presidential campaign as the candidates make their closing arguments.
“The numbers aren’t moving,” a Harris campaign official said, speaking on the condition of anonymity to discuss internal strategy.
NBC News has reached out to the Trump campaign for comment.
Persons:
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Organizations:
Trump, Fire Department, gaslight, NBC News
Locations:
Richmond, Redford, Detroit, Louisiana