New York CNN —KFC’s “finger lickin’ good” slogan usually refers to chicken, but it’s taking on different meaning at its newest location.
The restaurant, which ditches the chain’s familiar red for pink, is centered around 11 new dips and chicken tenders — both favorites of Gen-Z eaters who crave adventurous flavors and boneless chicken.
The launch of Saucy comes amid challenging times for the Yum Brands-owned chain, which has posted several consecutive quarters of declines for its US restaurants.
A survey of restaurants menus from Technomic Ignite, a food consulting firm, shows that the availability of chicken tenders has grown more than 5% over the past five years.
As a nod to KFC’s 11 spices and herbs in its fried chicken, Saucy is debuting with the same number of sauces served in flights of four.
Persons:
Christophe Poirier, KFC’s, ” Poirer, Poirer, ” Hottovy, Saucy, David Henkes
Organizations:
New, New York CNN, Yum Brands, CNN, KFC, Taco Bell, Yum
Locations:
New York, Orlando, Taco, San Diego