CNN —Football, wrestling and immersive experiences: This year, Netflix has expanded beyond its usual scripted and reality TV offerings. In May, Netflix disclosed that it has 40 million monthly active users on its new ad-supported subscription tier, a jump from 23 million in January. The deal kicks off this year with Netflix globally airing two NFL games on the holiday. But sports aren’t the only way Netflix is trying to expand its footprint. “It should help retain those customers and keep them in the Netflix ecosystem and paying for their subscriptions for longer,” he said.

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Persons: Tim Nollen, ”, ” Nollen, Peacock, David Joyce Organizations: CNN — Football, Netflix, Disney, Warner Bros, Macquarie, NFL, WWE, Dallas Galleria, Seaport Locations: Philadelphia