CNN —Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring hundreds of millions of dollars into a targeted effort that the party hopes will tip the balance in one of the closest elections in US history.
The effort is being steered by Future Forward PAC, or FF PAC, the largest single-candidate super PAC in the 2024 election.
The 2024 election is poised to break the record set by the 2020 election and see $10.2 billion worth of campaign advertising, according to the ad tracking firm AdImpact.
The ad laboratoryWith its massive war chest, FF PAC has faced the challenge of effectively and efficiently distributing its resources.
FF PAC has not engaged in a comparable turnout effort, leaving that traditional campaign activity to the cash-flush Harris operation.
Persons:
Kamala Harris, Donald Trump’s, Harris, ’, Joe Biden’s, Trump, Michael Bloomberg, Dustin Moskovitz, Reid Hoffman, –, John Kelly, “, ”, Ian Sams, Roe, Wade, ” Margit Westerman, we’ve, Peacock, Elon Musk, Harris ’
Organizations:
CNN, Future Forward PAC, FF PAC, PAC, FF, Super, Democratic Party’s, Citizens United, Commission, Biden, Trump, Democratic, New York, Facebook, LinkedIn, Bloomberg, New York Times, PAC’s, YouTube, Olympics, Hulu, Univision, Warner Bros, GOP countereffort FF, Republican, Google, Harris, Republicans, Preserve, America PAC, Restoration PAC, America PAC –, MAGA Inc, GOP, Inc, Elon, FF PAC’s, Department of Justice
Locations:
Pennsylvania, Michigan , Wisconsin , Arizona , Nevada , North Carolina, Georgia, AdImpact, Preserve America, Philadelphia