And no product is more important to Apple than the iPhone.
New AI features that provide a compelling reason to upgrade when Apple rolls out the iPhone 16 in the fall could boost the company at a crucial time.
Here’s the thing: No matter how Monday goes, Apple isn’t losing its status as a tech powerhouse anytime soon.
The latter scenario — assuming the features are compelling — could spur the next major iPhone upgrade cycle and have ripple effects for the entire company.
“That’s the key: if it’s compelling and not backward-compatible, Apple will have the first upgrade cycle in four years,” Luria said.
Persons:
they’ve, Apple isn’t, D.A, Davidson, Gil Luria, Gadjo Sevilla, “, Siri, Luria, ” Luria
Organizations:
New, New York CNN, Apple, CNN, ”, Nvidia, Microsoft, eMarketer, iOS, Samsung
Locations:
New York, China, WWDC