New York CNN —Some of YouTube’s biggest stars are taking on Lunchables with a competitor of their own. MrBeast, Logan Paul and KSI are teaming up on a “groundbreaking new better-for-you lunch option” called Lunchly, which combines all of their products into one meal that’s aimed at their young fan base. “Our end game has always been to not only provide high quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul said in a press release. Lunchly’s launch comes when Lunchable, owned by Kraft Heinz, announced a major initiative last year to be a part of school lunch programs. Of course, KSI, Paul and MrBeast know how to launch brands, thanks in part to their fervent fan base.

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Persons: Logan Paul, Paul, Lunchly, Lunchables ”, ” Lunchly, Kat, Kraft Heinz, MrBeast, hasn’t, ” Jeffrey Klineman, BevNet, “ Paul Organizations: New, New York CNN, Kraft, Consumer, Gatorade, BodyArmor, CNN Locations: New York, Lunchables