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CNN —Amazon’s Alexa is about to bring generative AI inside the house, as the company introduces sweeping changes to how its ubiquitous voice assistant both sounds and functions. The company announced a generative AI update for Alexa and, subsequently, of all Echo products dating back to 2014, at a press event Wednesday at its new campus in Arlington, Virginia. Generative AI refers to a type of artificial intelligence that can create new content, such as text and images, in response to user prompts. ‘Alexa, let’s chat’When Limp said “Alexa, let’s chat,” it launched a special mode that allowed for a back-and-forth exchange on various topics. Rowan Curran, an analyst at Forrester Research, said the news marks a major step forward in bringing generative AI to the home and allowing it to accomplish everyday tasks.
Persons: Alexa, Dave Limp, Limp, Rowan Curran, Apple’s Siri, Microsoft’s Cortana, ChatGPT, “ We’re, Organizations: CNN, Alexa, Amazon, BMW, Forrester Research, Big Tech Locations: Arlington , Virginia
Limp did not elaborate on how generative AI could be used in Alexa products, but there are clear possibilities. The effort to continue updating the technology that powers Alexa comes at a difficult moment for Amazon. The Amazon Echo Pop lineup AmazonBut generative AI remains a key focus for the company. Amazon is also rumored to be planning to use generative AI to bring conversational language to a home robot. The concept remains a “hard technical challenge,” he said, but one that is “more tractable” with generative AI.
Persons: Alexa, , Dave Limp, “ We’ve, Limp, “ We’re, Siri, Cortana, ChatGPT, Star ”, , ” Limp, Andy Jassy, “ There’s Organizations: CNN, Alexa, Big Tech, Amazon, Star, Echo
CNN —Amazon confirmed on Wednesday that layoffs had begun at the company, two days after multiple outlets reported the e-commerce giant planned to cut around 10,000 employees this week. Amazon and other tech firms significantly ramped up hiring over the past couple of years as the pandemic shifted consumers’ habits towards e-commerce. Facebook-parent Meta recently announced 11,000 job cuts, the largest in the company’s history. Twitter also announced widespread job cuts after Elon Musk bought the company for $44 billion, funded in part by debt financing. After reaching record highs during the pandemic, shares of Amazon have shed more than 40% in 2022 so far.
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