New York CNN —Overstock.com, which was one of the biggest names in e-commerce, is being revived just a year after its new owners ditched the name in favor of Bed Bath & Beyond. The relaunched Overstock.com sells a lot of stuff similar to its previous incarnation, including indoor and outdoor furniture, home improvement tools and jewelry, but with a bigger emphasis on closeout and liquidation deals. Its sister site will still use the Bed Bath & Beyond name and continue to operate with a refined focus on home goods and as a destination for registries for weddings and other life events. In June 2023, Overstock.com changed its name to Bed Bath & Beyond after Overstock’s parent company bought the bankrupt retailer’s brand’s name and domain in a failed effort to benefit from its name recognition. The changes didn’t catch on with shoppers, prompting major moves within the company’s management ranks.

---

Persons: New York CNN —, Overstock.com, Marcus Lemonis, ’, ” Lemonis, Neil Saunders, ” Organizations: New, New York CNN, Bed, Beyond Inc, CNBC, Inc, GlobalData, CNN, “ Locations: New York