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Snackers are tired of high prices
  + stars: | 2024-07-12 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +2 min
New York CNN —Higher prices have gone too far even for salty snacks. PepsiCo’s snack unit Frito-Lay posted a dip in revenue in its second quarter Thursday after multiple quarters of price increases. While inflation has slowed down, American customers still haven’t recovered from higher prices in everyday categories like snacks. Certain products, like unsalted potato chips or tortilla chips, could see a “value reset” and have lower prices, Laguarta said. The company said it would offer broader price tiers, using its variety multipacks that are often cheaper per bag, as an example.
Persons: Lay, Joe Biden, , Ramon Laguarta, Laguarta, ” Laguarta Organizations: New, New York CNN, CNN, Federal Reserve, PepsiCo, Frito Locations: New York
Pepsi has a new logo
  + stars: | 2023-03-28 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +5 min
New York CNN —If someone were to ask you to draw the Pepsi logo from memory, what would you draw? Pepsi has changed its logo over the years. The “Pepsi” in the logo “is decoupled from the globe,” noted Todd Kaplan, Pepsi’s chief marketing officer. Pepsi says that the changes its making are distinctive enough to do the trick, and highlight modern elements like Pepsi’s zero-sugar line. To highlight the zero line, the new logo uses black font and a black border, a nod to Pepsi Zero’s black can and label.
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