Black Friday was once a hallmark celebration of American consumerism. It’s true that shoppers looking for big discounts can still line up early at Macy’s or Best Buy on the day after Thanksgiving, in hopes of snagging a bargain. Check your inbox: Those emails offering the “Best Prices of the Year” have been coming in for days or weeks as retailers try to beat one another to your wallet. “When you think about Black Friday, the competitive landscape has really shifted to Black Friday deals prior to Black Friday,” Jeffrey Gennette, chief executive of Macy’s, told investors on a recent call as he explained why the company was spreading out its promotions. “We’re in the midst of that along with our competitors.”

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Persons: ” Jeffrey Gennette, “, ” Organizations: Black