New York CNN —When Snapchat announced last month that it had reached 5 million paying subscribers for its Snapchat+ service, it seemed like a stunning achievement. At 5 million subscribers paying $3.99 per month, Snapchat+ is set to earn around $239 million in annual revenue. That subscriber number is just a fraction of its overall user base of Snapchat, which has quietly become one of the world’s fastest-growing social platforms. The sales declines come as Snapchat, like other platforms, works to update its advertising business to cope with changes to Apple’s app tracking policies. Snapchat has grown its user base by more than 10% year-over-year for the past 16 consecutive quarters.

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Persons: Snapchat, Evan Spiegel, it’s, ” Jack Brody, ”, Angelo Zino, Jess Maddox, TikTok Snapchat, ” Brody, you’ve, TikTok, CFRA’s Zino, Scott Kessler, ” Snapchat, Kessler, Brody, Spiegel, “ It’s Organizations: New, New York CNN, Twitter, Facebook, CNN, “, CFRA Research, University of Alabama, YouTube, Intelligence, Meta, Apple Locations: New York, North America, United States, India, Europe, TikTok, Instagram