New York CNN —These past few years, it seems like food companies have been playing some serious mind games with us. As food companies have seen their costs rise substantially over the past few years, many have used two sneaky strategies, dubbed shrinkflation and skimpflation, to avoid having to raise the prices of their goods. Yet when companies simply pass along price increases to consumers, there’s also no shortage of backlash — just ask McDonald’s. So the days of shrinkflation, at least when it comes to food, could be numbered. “I would expect (food companies) to shift their strategy and find a different mind game to play that maybe people are not quite looking out for yet,” Hydock said.

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Persons: CNN Business ’, you’ve, there’s, we’re, Burger King, skimpflation, That’s, Berry, Nathaniel Meyersohn, ”, Chris Hydock, PepsiCo could’ve, Hydock, Robert Moskow, Cowen, Meyersohn, ” Hydock Organizations: CNN Business, New York CNN, Foods, PepsiCo, Tulane University’s Freeman School of Business, CNN Locations: New York