Vice President Kamala Harris and Democrats convinced frequent voters and highly engaged voters to stick with them in the 2024 presidential election.
“One of the main takeaways from this cycle is that the Democratic Party has a lot of work to do on how we’re reaching voters,” Democratic strategist Christina Freundlich said.
'We simply stopped communicating to many voters'Democrats overperforming with highly engaged voters — but struggling with less-engaged voters — reflects America’s political realignment over the past decade, as Democrats have made gains among college-educated and more frequent voters, while Republicans have won over more working-class and less-frequent voters.
Media consumption also underscores the political split between highly engaged voters and less-engaged ones.
Schale, the Democratic strategist from Florida, argues that Democrats “simply stopped communicating” with huge swaths of voters.
Persons:
Kamala Harris, Harris, Donald Trump, Trump, Christina Freundlich, “, Steve Schale, Barack Obama's, Joe Biden, Schale, Sen, John Fetterman, —, It’s, Jesse Ferguson, ”, ” Ferguson, Doug Heye, ” Heye, “ Harris
Organizations:
NBC, Democratic Party, Democratic, PAC, Democrats, Republicans, GOP, Media, TV, Google, Biden, Trump, Voters
Locations:
Florida, —
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