Netflix, which is in a quiet period ahead of earnings, declined CNN’s request for comment. In November, Netflix aired its first-ever live sports event, and its third-ever foray into live programming, called “The Netflix Cup,” a crossover competition between Formula 1 drivers and professional golfers. “We are investing heavily in increasing our live capabilities,” Netflix’s co-CEO Ted Sarandos said on the company’s earnings call in October. Next, Netflix plans to experiment with a new type of live programming: award shows. But even before the announcement, the number of shows and original programming Netflix churned out had already hit its peak, according to data analyzed by MoffettNathanson.

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Persons: ’ ”, Jessica Reif Ehrlich, Reed Hastings, Amy Reinhard, Netflix’s, Reif Ehrlich, Philip Pacheco, ” Netflix’s, Ted Sarandos, Greg Peters, ” Peters, Matthew Harrigan, ”, Scott Stuber, Max, Peacock, MoffettNathanson, Harrigan, ” Harrigan Organizations: Los Angeles CNN, Netflix, Warner Bros, Bank of America, Guild of America, Netflix Inc, Bloomberg, Getty, Formula, Theft, Amazon, Hulu, Disney, Paramount Locations: Hollywood, FactSet