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FRANKFURT, Germany (AP) — Adidas said it might have to write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. The company included the possible write-off of the remaining Yeezy inventory in its outlook Wednesday for its earnings this year, narrowing its expected loss to 100 million euros from an earlier prediction of 450 million euros, thanks in part to the earlier two releases of Yeezy shoes. CEO Bjorn Gulden, who took over after the Yeezy breakup, is leading an effort to recover from the loss of the profitable Yeezy business. He declined to say what the company would do with the shoes if they remain unsold. The breakup with Ye left the company, based in Herzogenaurach, Germany, with 1.2 billion euros worth of unsold Yeezys and searching for a responsible way to dispose of them.

Persons: —, Ye, Philonise Floyd, George Floyd, Bjorn Gulden, Gulden, ” Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: FRANKFURT, Germany, Israel, Gaza, Herzogenaurach

The head of the Anti-Defamation League said in a post on X on Thursday that he was in touch with Adidas CEO Bjorn Gulden who apologized for his remarks about Kanye West and reiterated the sportswear company's fight to end antisemitism. “I think Kanye West is one of the most creative people in the world,” Gulden said in an episode released Sept. 12. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. In a statement emailed to The Associated Press on Thursday, Adidas confirmed that the company had been in touch with ADL. Almost a year ago, Adidas ended a major partnership with Ye over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO.

Persons: Bjorn Gulden, Kanye, Jonathan Greenblatt's, Gulden's, Ye, “, Gulden, Greenblatt, ”, Ted Deutch, David Hamilton Organizations: Defamation League, Adidas, Associated Press, ” Adidas, Jewish, AP Locations: “, San Francisco

☆ Kanye ‘didn’t mean what he said’ about Jews, Adidas CEO says
▼ + stars: | 2023-09-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year. “Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person. His comments garnered global outrage and a few days later Adidas ended its nine-year business relationship with him. Prior to those comments, Adidas put the “partnership under review” after he wore a “White Lives Matter” T-shirt in public. It now expects to make a €450 million ($491 million) operating loss in 2023, a much better outcome than the €700 million ($764 million) loss it had forecast back in March.

Persons: Bjørn Gulden, ”, Ye, Gulden, ” Gulden, Adidas didn’t, West Organizations: New, New York CNN, Adidas, West, White, Ku Klux Klan, British, Manchester United Locations: New York, Norwegian

SAN FRANCISCO (AP) — Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, "meant what he said” when he made a series of antisemitic and other offensive remarks last year. Almost a year ago, Adidas ended a major partnership with Ye over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. The break with Ye left Adidas with a huge supply of unsold Yeezy sneakers that it has begun to sell in limited batches. The company has not said how many of those shoes remain in inventory, although the unsold shoes and Ye's departure impacted Adidas profits.

Persons: Bjørn Gulden, Ye, Gulden, ”, “, Ye’s, Kim Kardashian, David Organizations: FRANCISCO, Adidas, Good, Paris Fashion, Star, Defamation League, Keeta Floyd Institute for Social Locations: U.S

☆ Adidas will sell Yeezy shoes after all
▼ + stars: | 2023-05-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Adidas has decided what it’s going to do with its unsold Yeezy merchandise. It had been under pressure from investors to determine what to do with merchandise after Adidas terminated its partnership with Ye, formerly known as Kanye West. Adidas (ADDDF) ended its almost decade-long partnership in October 2022 after Ye wore a “White Lives Matter” T-shirt in public. Losing the highly profitable Yeezy line hit sales in the quarter by around 400 million euros ($441 million), Adidas said during its earnings last week. Adidas said it “rejects these unfounded claims and will take all necessary measures to vigorously defend ourselves against them.”

☆ Adidas has received over 500 offers for massive unsold Yeezy merchandise
▼ + stars: | 2023-03-10 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +3 min

New York CNN —Adidas has received hundreds of offers for the mountain of unsold Yeezy shoes designed by Ye, the artist formerly known as Kanye West. That represents a potential €500 million ($527 million) hit to the company’s bottom line. To his point, demand in the secondary resale market for Yeezy shoes is surging. Mocadlo said Impossible Kicks has about $2 million in Yeezy sneaker inventory currently, about 10,000 pairs. Prices for Yeezy sneakers are climbing due to tighter supply, according to StockX, a leading sneaker resale platform.

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