Oxford University Press announced Monday that “brain rot” — the catch-all term for bizarre and semi-unintelligible extremely online language — is its 2024 word of the year.
"These communities have amplified the expression through social media channels, the very place said to cause 'brain rot,'" Oxford Languages President Casper Grathwohl said in a statement.
Between 2023 and 2024, the term “brain rot” increased in usage frequency by 230%, according to Oxford University Press.
The term is often used in "a humorous or self-deprecating manner by online communities," Oxford University Press said.
Just as it has in years past, Oxford University Press said it again enlisted the public’s help in choosing its word.
Persons:
Henry David Thoreau’s, Walden, Gen Z, Casper Grathwohl, “, ” Grathwohl, ”
Organizations:
. Oxford University Press, Oxford University Press, Alpha, Gen Alpha, Oxford