Taco Bell didn’t reveal if a financial settlement was involved.
“The response we’ve seen over the last six months since taking action to free ‘Taco Tuesday’ is the exact reason we felt it was worth freeing it in the first place,” Taco Bell’s chief marketing officer Taylor Montgomery told CNN.
However, Gregory’s owners proved harder to persuade, and they said that Taco Bell made them “look bad” during an August giveaway of free tacos.
“For Gregory’s Restaurant and Bar, ‘Taco Tuesday’ brought a lot of pride over the past 40 years,” said co-owner Gregory Gregory.
Therefore, I am not surprised that the Gregory’s waived the white flag and surrendered its trademark registration.”Gregory’s surrender marks the final hurdle of Taco Bell’s legal battle of eliminating the trademark from its two holders.
Persons:
Taco, New Jersey —, Taco Bell, Bell, Taylor Montgomery, ’, ”, Gregory Gregory, “, Josh Gerben, would’ve, ” Gerben, David Gibbs
Organizations:
New, New York CNN, Taco Bell, CNN, Yum Brands, ‘ Taco, ”
Locations:
New York, New Jersey, Somers Point , New Jersey, Bell’s, Mexican