New York CNN —A Super Bowl ad set to be shown during next month’s game will highlight the rise of antisemitism, with a 30-second spot from “Stand Up to Jewish Hate,” a campaign from the nonprofit organization founded by Robert Kraft, the billionaire businessman and owner of the New England Patriots.
It’s the first time his Foundation to Combat Antisemitism (FCAS) is buying an ad during the “most visible platform,” which last year was watched by 113 million viewers and was the third most-watched television program of all time.
According to FCAS research, 183 million posts on social media were related to antisemitism and Jewish culture in 2023 — a 330% increase from the prior year.
The organization said Google searches for “Kill Jews” increased by 1,800% in the past three months.
The Super Bowl airs on CBS on February 11, with ads costing a reported $7 million each.
Persons:
”, Robert Kraft, Kanye, FCAS, ” FCAS, Kraft
Organizations:
New, New York CNN, New England Patriots, Combat, “, CBS
Locations:
New York, Israel