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He and other sober bar impresarios believe bars should be community hubs where you can have fun without imbibing anything alcoholic. Sober bars are social hubs without alcoholA sober bar usually looks and feels like any other. In 2022, Nielsen IQ reported that 82% of people who buy non-alcoholic drinks are still buying beverages that contain alcohol. Sober bar customers aren’t always soberMarshall, who has been sober for 17 years and is also a substance use counselor, built Sans Bar for people in recovery. Sober bars are still risky businessOpening any brick-and-mortar business is a gamble, but sober bars face considerable challenges in staying open, said Marshall, who advises prospective sober bar owners.
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