New York CNN —Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic Games — with a non-alcoholic brand taking the torch.
The deal will cover the upcoming Summer Games in Paris, the Milan Winter Games in 2026, and the 2028 Summer Games in Los Angeles, which will be the first Summer Olympics to be held in the US in about three decades.
Prior to this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past.
“Beer and sports are better together, so we are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level,” said AB InBev CEO Michel Doukeris in a statement.
Global sales of non-alcoholic beer have been soaring in recent years as drinkers embrace moderation with alcohol.
Persons:
Bud, Corona, “, ”, Michel Doukeris, isn’t, Marcel Marcondes, ” Doukeris, CNN’s George Ramsay
Organizations:
New, New York CNN, Bud Light, Anheuser, Busch InBev, Paralympic, InBev, Olympic, Milan Winter Games, Asahi Breweries, Olympics, Corona Cero, Modelo, Constellation Brands, Corona, ”, CNN, Team USA, Budweiser
Locations:
New York, Paris, Los Angeles, Tokyo, Spain, Germany, Europe, Mexico