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DEI isn’t actually dead
  + stars: | 2024-12-17 | by ( Nathaniel Meyersohn | ) edition.cnn.com   time to read: +9 min
Business impact of DEIInstead of eliminating DEI policies, corporate America is changing its language. And that’s likely because DEI policies, fundamentally, make money. “We hear that most companies continue with DEI programs. “There is a widely held belief that DEI programs are valuable.”Responding to pressureStarbuck is riding a wave of right-wing hostility to DEI programs and corporate advocacy on issues like climate change and LGBTQ rights. But most of the companies that recently altered their DEI policies in the face of Starbuck’s pressure are making performative tweaks.
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