New York CNN —Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience.
The Pepperidge Farm snack brand is tweaking its name for a limited time to “Chilean Sea Bass,” a more grown-up title, the Campbell’s Company announced Wednesday.
So, as a playful reminder, we went ahead and gave our iconic cheddar cracker a new, fun, grown-up name,” Danielle Brown, vice president of Goldfish, told CNN.
But the Chilean Sea Bass snacks won’t appear on shelves: Bags featuring the branding are only being sold online beginning Wednesday and just for one week.
Pepperidge Farm launched Goldfish in the United States in 1962 initially aimed at adults as a bar snack.
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