Damron’s design rocketing to internet fame is just one story of how women’s fan apparel has found itself in the spotlight.
Within a month, that jacket's designer, Kristin Juszczyk, would score a NFL licensing deal.
These meteoric success stories have illustrated the potency of a market for women’s sports apparel that merges fashion and fan culture.
“I’m glad more of this stuff can start being made,” Robinson, a Black designer who runs Boujee Basics, says.
The upfront costs were too steep for another Black designer, De'fron Fobb, 45, who wanted to craft items when the New Orleans Saints made the Super Bowl in 2010.
Persons:
Jake Browning’s, Taylor Damron, Browning’s, Stephanie Niles, ” Damron, Taylor Swift, Travis Kelce’s, Kristin Juszczyk, Swift, Kyle Juszczyk, Simone Biles, Taylor Lautner, Brittany Mahomes, Juszczyk, ”, Tayler Adigun, Adigun, Mariah Carey, Larena Hoeber, ” Hoeber, “ What’s, ’, Niles, Frankie, Sara Gourlay, Zak Miller, they've, Kristin, she’s, ” Miller, Armour, Kiya Tomlin, Mike Tomlin, Alexis Robinson, “ I’m, ” Robinson, “, it’s, De'fron Fobb, He’s, ‘ We’re
Organizations:
Cincinnati Bengals, Cleveland Browns, Kansas City Chiefs, Miami Dolphins, San Francisco 49ers, NFL, National Breast Cancer Foundation, NBA, Baltimore Sun, Sports, University, Regina, Adidas, Nike, National Hockey League, Pittsburgh Steelers, New Orleans Saints
Locations:
Carolina, Baltimore, Louisiana