Cable companies are trying to catch up with the times, though, and now want you to replace your clunky set-top cable boxes with sleek, Apple TV-like streaming devices – gadgets that could save customers money.
Xumo is one step in cable companies’ broader strategy to combine live TV with streaming – essentially rebundling streaming services like the old cable bundle.
Moving from a cable box to Xumo will save cable customers money.
It’s a shift for cable companies that long relied on trying to get households to add as many set-top cable boxes in their homes as possible.
It could be a while before the ancient cable box completely disappears, however.
Persons:
Max, ‘, Xumo, Bruce Leichtman, ” Craig Moffett, Jessica Fischer
Organizations:
New, New York CNN, Cable, Apple, Comcast, Netflix, Disney, CNN, Google, “ Cable, ”
Locations:
New York