CNN —Apple has apologized and admitted it “missed the mark” with its latest iPad Pro advertisement.
The ad, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users who felt that the ad celebrated technology’s destruction of human creativity and art.
As the metal slabs of the hydraulic press lift, Apple’s new iPad Pro is revealed.
“Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip.
Actor Hugh Grant wrote on social media that Apple’s ad represented “the destruction of the human experience.”Apple no longer plans to run the ad on TV, according to AdAge.
Persons:
Apple, “, Tim Cook, Tor Myhren, ” Myhren, ” Apple, ” Cook, ”, Hugh Grant
Organizations:
CNN, Apple