New York CNN —No more soup for the Campbell’s company.
The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company.
In addition to its lineup of soups, Campbell now owns snack brands like Goldfish, Snyder’s of Hanover, Cape Cod, Pepperidge Farm and others.
Campbell also recently bought Sovos Brands, maker of popular Italian food brands like Rao’s sauces.
Although soup is an important part of Campbell’s business, it’s now a smaller portion of its sales.
Persons:
Campbell, ” Campbell, Mark Clouse, it’s, ” Kellanova
Organizations:
New, New York CNN, Campbell Soup Company, Campbell’s, Sovos Brands
Locations:
New York, Hanover , Cape Cod