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☆ Why Americans are snubbing McDonald’s and Starbucks
▼ + stars: | 2024-07-31 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

New York CNN —On the surface, it looks like Americans are laying off the Big Macs, booze and even — gasp! On Monday, McDonald’s reported sales fell 0.7% in the US from the same period in 2023. The once reliably cheap McDonald’s pushed its prices up, while sit-down restaurants leaned into value and convenience. Applebee’s, for one, made a direct pitch to the hordes of ticked-off McDonald’s customers who felt the chain had abused its pricing power. Now, McDonald’s is trying to win back poorer customers while appealing to more affluent customers who want something new.

Persons: CNN Business ’, McDonald’s, Johnny Walker, It’s, it’s, they’re, ”, RJ Hottovy, Jonathan Maze, I’m, —, Chili’s, “, Taylor Swift Organizations: CNN Business, New York CNN, Starbucks, Diageo, Restaurant Business, Dine Brands, CNN Locations: New York, United States, North America, Texas, Paris

☆ Burgers and tacos don’t look like they do in ads. Lawsuits are trying to change that
▼ + stars: | 2023-09-23 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

New York CNN —When it comes to food advertising, what you see is rarely what you get. In the ads, burgers look tall, heaped with meat and cheese, topped with golden, rounded buns. “Under this standard, a court asks whether a reasonable consumer would be misled by the product’s marketing or labeling,” he said. Lawsuits claim that burgers from McDonald's, Burger King and Wendy's don't look as they appear in ads. What you see is not what you getFor Patten, a reasonable consumer is an “average consumer.” The legal system, she said, often expect more from a reasonable consumer than she would from an average one.

Persons: James Kelly, Anthony Russo, Taco Bell, Burger, ”, Tommy Tobin, Perkins Coie, Russo, Kelly, Bonnie Patten, Spencer Sheehan, Sheehan, Katherine Frey, ” Tobin, ” Burger, “, Wendy’s, Wendy's, He’s, Patten, Patten’s, they’re, they’ve Organizations: New, New York CNN, Taco, UCLA Law, Washington Post, Getty, Starbucks, Burger King, Russo, Plaintiffs Locations: New York, Burger

☆ Burger King's next challenge: Getting people in the door
▼ + stars: | 2023-08-08 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +4 min

In the second quarter ending on June 30, sales at Burger King’s US restaurants open at least 13 months jumped 8.3% year over year. Globally, including in the US, sales at Burger King restaurants open at least a year grew 10.2%. One part of the plan has hinged on getting people to try a Whopper, Burger King’s signature hamburger, again. More kiosks, newer restaurantsIn order for customers to walk through the door, Burger King locations need to look modern, according to executives. For Burger King, one way to update restaurants is by focusing on restaurant tech, like ordering kiosks.

Persons: Josh Kobza, Burger, Tim Hortons, Justin Sullivan, ” Tom Curtis, Kobza, “, ”, “ We’re, ” Kobza, “ We’ve, ” Burger Organizations: New, New York CNN, Burger, Burger King, Restaurant Brands, Burger King North, CNN Locations: New York, Burger, Burger King, Burger King North America

Yeah, you’re going to need one of those fancy pizza ovens to replicate this in your home. I think right now, every media company in the world is trying to figure out what replaces Twitter. And they say, you’re going to about to make the easiest money you’ve ever made in your entire life. You’re going to have more people beating a path down your door than you thought was possible. We now have Ubers that are so — I don’t know if you’ve looked at your Uber receipts recently.

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Bangkok CNN —Burger King is causing a stir in Thailand with its new offering: a burger with no meat and a jaw-dropping amount of cheese. This week, the Thai operator of the fast food chain introduced what it calls the “real cheeseburger,” a bun filled with as many as 20 slices of American cheese. This is for real,” Burger King said in a Sunday social media post. At one Burger King branch in Bangkok on Tuesday, a shift manager was overheard saying the outlet had to stop taking delivery orders so they could have enough stock left for walk-in diners. In Thailand, cheese is especially popular among young customers, and it is common for the dairy product to be sprinkled on all kinds of dishes.

Persons: Bangkok CNN — Burger, ” Burger King, CNN she’d, ”, angus, Alisa Chuengviroj, Burger Organizations: Bangkok CNN, Burger, CNN, Minor International, Dairy Locations: Bangkok, Thailand, Thai, United States

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