CNN —College freshman Dieunerst Collin’s road to internet meme fame started with a confused side-eye at a Popeyes in New Jersey. Collin, holding a Popeyes lemonade cup, gave the man a sideways glance, wondering why he had a camera in his face. Popeyes announced the deal this month after a social media campaign by Collin and his fans. “From memes to dreams, Dieunerst and Popeyes will grace social media feeds once again.”The partnership started with a call on social mediaThe new partnership is the result of yet another social media moment. A few days later, Popeyes announced the partnership on social media.

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