New York CNN —Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes.
The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl.
The brand has been in crisis mode ever since, and the Super Bowl commercial is part of its effort to turn around perception.
“We wanted to get back to the humor the brand has been known for,” Bud Light’s vice president Todd Allen told CNN.
2024 BUD LIGHT SUPER BOWL COMMERCIAL | EASY NIGHT OUT | EASY TO DRINK EASY TO ENJOY :60Bud Light launched its new campaign — “Easy to Drink.
Persons:
Bud Light, ”, ’, Bud Light’s, Bud, “, ” Bud Light’s, Todd Allen, Post Malone, Bud Light Seltzer, Peyton Manning, Dana White, BUD, Miles Teller, Keleigh, influencer Dylan Mulvaney, Allen, Heinerscheid, it’s “, isn’t, ” Allen, “ We’re
Organizations:
New, New York CNN, Super, CNN, “, NFL, UFC, Parent, Anheuser, Busch, Modelo, Miller Lite
Locations:
New York