CNN —Nicole Randol — a Missouri-based mother of two boys, ages 6 and 10 — recently posted a message on a popular Facebook parenting group about Robux, the virtual gaming currency for the platform Roblox: Target was having a 40%-off sale for Robux. “I expect it to be the most exciting thing they open [on Christmas],” Randol, who bought two $100 Robux cards, told CNN. Gaming subscriptions continue to gain popularity, too. “What’s changed, naturally, is the games that families are playing.”According to ESA, more than 212 million Americans play video games on a regular basis. Still, with the rise of subscriptions and gaming currency, what lands under the Christmas tree may be smaller in size than years before.

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Persons: CNN — Nicole Randol —, —, ” Randol, Fortnite, trumping, ”, Christopher Byrne, Guy, “, ” Roblox, Robux, Michael Inouye, Cozy, Byrne, “ What’s, ” Byrne, Jim Silver, Bitzies, ” Bryne, Parija Kavilanz Organizations: CNN, Robux, Entertainment Software Association, Epic Games, PlayStation, Pro, Apple, ABI Research, National Retail Federation, ESA, Gaming Locations: Missouri