“Shrinkflation,” the signs say.
“This product has seen its volume decrease and the price charged by our supplier increase.”On Friday, the French government took steps to require every food retailer in the country to follow suit.
By July 1, stores will have to plaster warnings in front of all products that have been reduced in size without a corresponding price cut, in a bid to combat the consumer scourge known as shrinkflation.
“The practice of shrinkflation is a scam,” Bruno Le Maire, France’s finance minister, said in a statement.
“We are putting an end to it.”
Persons:
“, ” Bruno Le Maire, ”
Organizations:
France’s, Pepsi
Locations:
Carrefour