In recent years, the brand has introduced its sandals made with non-animal materials and a dizzying array of styles and colors. But the shoes’ appeal reaches across generations, making them as popular with millennials as they are with the boomer generation. Potential Risks: The trick of taking tradition publicBirkenstock’s statement said the company would face a number of risks in going public. Among them are the dangers posed by counterfeit products, it said, along with the “intense competition” from established companies and newcomers in the shoe market. “The transition from a historically family-owned German company to a publicly held company listed on a U.S. stock exchange may negatively impact our reputation,” the statement said.

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Persons: Oliver Reichert, “, Mr, Reichert, “ Barbie, ”, Barbie, Christian Dior, Manolo Blahnik, Stüssy, Valentino Garavani Organizations: U.S, Birkenstocks Locations: Germany, New York, Milan, €, U.S