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☆ Opinion | Susan Faludi Thinks ‘Barbie’ Is a Delight. She Also Thinks It’s About Abortion.
▼ + stars: | 2023-07-25 | by ( Jessica Bennett | ) www.nytimes.com time to read: +2 min

Susan Faludi suggested we show up to the “Barbie” movie in a pink Corvette, but unfortunately, the only car available was a pickup truck. Even her origin story: She was based on a sex doll for men, but somehow marketed to mothers for their daughters. Barbie has been a protest slogan (“I am not your Barbie”), a bimbo (remember “Math class is tough” Barbie? But it also had a director — Greta Gerwig — with indie street cred, and early reviews focused on the film’s subversiveness. Ms. Gerwig, it seemed, had managed to make Barbie satisfyingly self-aware, likable and mockable; she called out the hypocrisy of the manufacturer — Mattel — while getting its blessing on the project.

Persons: Susan Faludi, Barbie, “ Barbie, ” I’d, Faludi, —, ”, — Greta Gerwig, Mattel Organizations: Toyota Tacoma, Pulitzer

☆ How the Indigo Girls Brought Barbie ‘Closer to Fine’
▼ + stars: | 2023-07-24 | by ( Trish Bendix | ) www.nytimes.com time to read: +1 min

In Greta Gerwig’s Barbieland, where every day is the best day ever, pop stars like Lizzo, Dua Lipa and Charli XCX provide a bouncy soundtrack as the live-action dolls go about their cheery, blissful lives. “There’s more than one answer to these questions, pointing me in a crooked line,” she sings with a smile, before thrusting a manicured pointer in the air. Barbie’s song of choice on her way to the Real World is the Indigo Girls’ “Closer to Fine.”The Indigo Girls, a folk duo from Georgia who have released 15 studio albums since 1987, featured “Closer to Fine” as the opening track on their self-titled 1989 LP. Emily Saliers wrote the song after she and her fellow singer and guitarist, Amy Ray, graduated from Emory University in Atlanta and were regularly playing a local bar called Little Five Points. It became a staple of the Girls’ live show that spread thanks to college radio play and an opening slot on tour with another Georgia band, R.E.M.

Persons: Greta Gerwig’s Barbieland, Charli, Margot Robbie’s, Emily Saliers, Amy Ray, It’s, Saliers Organizations: Emory University Locations: Dua Lipa, Georgia, Atlanta

NEW YORK, July 23 (Reuters) - It is Barbie’s world, and U.S. small businesses hope their social-media marketing can help them cash in on it. But as Mattel-licensed Barbie marketing and products flood big companies' stores, hotel suites and social media posts, small firms also seek to capitalize on the hype. “Small businesses may look at the Barbie promotions and dream of that kind of budget and mass brand awareness,” said Brianne Fleming, an adjunct marketing instructor at University of Florida. MoonFire, an arts boutique based in Dallas, Texas, hosted a Barbie-themed collaboration in person with ten small businesses selling hot-pink, Barbie-inspired products. So, for small businesses, the strategy is to be a quick follower,” he said.

Persons: Barbie, “ Barbie, Inditex’s Zara, ”, Brianne Fleming, there's, Iris, Wilglory Tanjong, Kimberly Wagner, Ken, Mica Garbarino, “ Barbie ”, Walker Smith, Smith, “, gatekeepers, Josie Kao, Nick Zieminski Organizations: YORK, Google, Mattel, University of Florida, Monday, Kailyn, Thomson Locations: Malibu, Friday’s, Airbnb, Instagram, New York City, New York, Blue Curacao, grenadine, Dallas , Texas, Soho, Kailyn Rhone

☆ Barbie: A Visual Dictionary
▼ + stars: | 2023-07-15 | by ( Louis Lucero Ii | ) www.nytimes.com time to read: +1 min

Maybe you’ve heard there’s a Barbie movie coming out? It is, however, about the 11½ inches of intellectual property that inspired all the madness: the doll itself. Just as remarkable as the ways the doll has changed since then are the ways it hasn’t. Like the characters on “Sesame Street” or “South Park,” Barbie exists alongside us without quite aging with us — reflecting our times, but not our wrinkles. That adaptive consistency may play a role in maintaining her cultural ubiquity (alongside her literal ubiquity), for while the things that make Barbie Barbie may get a face lift every few years, the DNA remains unchanged.

Persons: you’ve, Barbie, Barbie Barbie Organizations: Mattel

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