Among the dozens of sponsors of this summer’s Olympic and Paralympic Games in Paris, one will be by far the most visible and influential: LVMH, the French luxury goods conglomerate.
The company has invested 150 million euros ($163 million) in the 2024 Olympic Games, a gamble for a brand that has long marketed its goods to the upper echelons of society.
Louis Vuitton created the trunk that carries the Olympic torch and the medal trays for the victory ceremonies.
Mr. Arnault is the chairman of Loro Piana and the oldest son of Bernard Arnault, the chairman and chief executive of LVMH.
“We decided that if we were going to do it, it was going to be new.
Persons:
Louis Vuitton, Chaumet, Carine Roitfeld, ” Antoine Arnault, Arnault, Loro Piana, Bernard Arnault, “, Mr, ”
Organizations:
Paralympic Games, Eiffel, Games, The New York Times
Locations:
Paris, Marseille, LVMH