In a room crowded with people in suits, the sponsorship deal with brewing giant AB InBev was met with beaming smiles and the clinking of beer bottles by many of those in attendance.
AB InBev is the latest company to participate in The Olympic Partner (TOP) program – the highest level of Olympic sponsorship – alongside the likes of Coca-Cola, Visa and Deloitte.
AB InBev said that it would not reveal the cost of its deal with the IOC.
Stuart C. Wilson/Getty Images for AB InBevThe IOC and AB InBev see the deal as part of a wider market demand for non-alcoholic drinks which, despite being in circulation for decades, have had a recent surge in popularity.
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Persons:
Thomas Bach gushed, ” Bach, ”, ” Andrew Misell, Kin Cheung, Sportcal, Michel Doukeris, Thomas Bach, Stuart C, Wilson, Molson Coors, ” Marcel Marcondes, “ Corona Cero, Marcondes, Bach, Garde, ” Ian Gilmore, “ Corona, ” Alex Barker, ” Barker, Xavier Laine
Organizations:
CNN, Olympic Committee, InBev, IOC, Corona, Cortina, Alcohol, CNN Sport, Cola, Visa, Deloitte, Health, WHO, Centers for Disease Control, University of Liverpool, ”, Getty, AB InBev, Heineken, Molson, Games, Alcohol Health Alliance, University of Derby, rugby’s, Nations, Guinness, Stade de France, French rugby, Wales, TOP
Locations:
London, Corona Cero, Paris, Milan, Los Angeles, Tokyo, Corona, Garde