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Mars, whose brands include M&M’s, Snickers and Skittles, is buying food company Kellanova in a deal worth nearly $30 billion, giving it access to a huge portfolio of consumer brands from Cheez-It to Pop-Tarts. Kellanova, based in Chicago, houses many brands, including Pringles, Town House, MorningStar Farms and Rice Krispies Treats. Once it is complete, Kellanova will become part of Mars Snacking. “The Kellanova brands significantly expand our snacking platform, allowing us to even more effectively meet consumer needs and drive profitable business growth,” Andrew Clarke, global president of Mars Snacking, said in a statement. Shares of Kellanova rose nearly 8% before the opening bell Wednesday.
Persons: Mars, Kellanova, Kellogg, Rice Krispies, ” Andrew Clarke, Mars Snacking Organizations: Kellogg Co, MorningStar, Rice, Mars Inc Locations: Cheez, Chicago, Pringles
Mars buys Kellanova, maker of Cheez-It and Pringles
  + stars: | 2024-08-14 | by ( Hanna Ziady | ) edition.cnn.com   time to read: +3 min
London CNN —Mars has agreed to buy Kellanova in a deal that values the maker of Cheez-It and Pringles at almost $29 billion. The mega-deal will create a global snacks behemoth, adding a bevy of new nibbles to Mars’ portfolio of brands, which includes Snickers, M&M’s, and the Mars bar. “The Kellanova brands significantly expand our snacking platform, allowing us to even more effectively meet consumer needs and drive profitable business growth,” Andrew Clarke, global president of Mars Snacking, said in a statement. The Kellanova acquisition ranks in the top 10 global food and beverage mergers and acquisitions since 1995, according to Dealogic. The Kellanova deal is expected to close in the first half of next year, subject to shareholder and regulatory approval.
Persons: London CNN — Mars, Kellanova, ” Andrew Clarke, Mars Snacking, , Burger King, ” Kellanova, Trü, Anna Cooban Organizations: London CNN, Reuters, Kellogg Company, MorningStar, Nestle, McDonald’s, Starbucks, Mars
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