CNN —Next week, Apple may unveil its most ambitious new hardware product in years, but it’s in a product category that is anything but a proven winner.
The highly-anticipated release of an AR/VR headset would be Apple’s biggest hardware product launch since the debut of the Apple Watch in 2015.
“So it is great timing for that market.”An uncertain marketFor now, the overall headset market remains small.
There were 8.8 million AR/VR headsets shipped globally last year, according to data from market research firm IDC.
Unlike almost any other company, however, Apple can create demand for an experimental new product or category.
Persons:
”, Ramon, –, Tim Cook, Cook, “, Siri, Eric Abbruzzese, Meta, Mark Zuckerberg, Abbruzzese, don’t, ” Abbruzzese
Organizations:
CNN, Apple, Apple Watch, VR, IDC, Washington Post, GQ, Ikea, Bloomberg, ABI Research, Facebook, Street, Meta, Google