He will be Starbucks’ fourth CEO in two years, taking the helm amid a slump in Starbucks’ business and pressure from employees and investors.
Starbucks CEO Brian Niccol.
Some customers have expressed frustration with high prices, slow pickup orders on Starbucks’ app and lackluster food options.
Mobile app and drive-thru orders make up more than 70% of Starbucks’ sales at its approximately 9,500 company-operated stores in the United States.
According to the company, Niccol will spend time in stores, at headquarters in Seattle and with Starbucks employees around the world.
Persons:
Brian Niccol, “, ”, “ We’re, Niccol, Taco Bell, Dylan Buell
Organizations:
New, New York CNN, Starbucks, Getty
Locations:
New York, Chipotle, Mobile, United States, Newport Beach , California, Starbucks ’ Seattle, Seattle