For the past several weeks, Bud Light sales declines have hovered around 25% weekly because of customer revolt following an Instagram partnership with transgender influencer Dylan Mulvaney. In response, Anheuser-Busch (BUD) said it was bolstering marketing on Bud Light and would offer rebates to customers. Bud Light has made up 35.1% of domestic beer sales this year (through May 27), according to NIQ. The biggest beneficiaries of Bud Light’s slipping sales continue to be MolsonCoors’ Miller Light and Coors Light, with sales up a whopping 26% and 23% respectively, according to NIQ. Sales of its Modelo Especial and its recently launched low-carb beer Modelo Oro are strong with sales up 9.5% and its share of the total beer category surpassing Bud Light last week, Williams said.

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Persons: New York CNN —, Bud Light, Bump Williams, Bud, influencer Dylan Mulvaney, BUD, Williams, Bud Light’s, NIQ, ’ Miller Organizations: New, New York CNN, Memorial, Bud Light, Anheuser, Busch, CNN, Coors, Beer Business, Modelo, Constellation Brands, Modelo Especial, Cinco de Mayo Locations: New York, America, United States, Beer, Oro, Cinco