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Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.
Persons: , Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal
NEW YORK (AP) — TV's late-high hosts planned to return to their evening sketches and monologues by next week, reinstating the flow of topical humor silenced for five months by the newly-ended Hollywood’s writers strike. “Last Week Tonight” with John Oliver was slated to return to the air Sunday. Scripted shows will take longer to return, with actors still on strike and no negotiations yet on the horizon. On artificial intelligence, the writers got the regulation and control of the emerging technology they had sought. ___For more on the writers and actors strikes, visit: https://apnews.com/hub/hollywood-strikes/
Persons: — TV's, Bill Maher, Bill Maher ”, Jimmy Fallon ”, Seth Meyers, ” ABC’s, Jimmy Kimmel, Stephen Colbert ”, they'd, John Oliver, Fallon, Meyers, Kimmel, Colbert, Oliver, , Maher, , Drew Barrymore, Jennifer Hudson, Max, ___ Dalton Organizations: HBO, CBS, Netflix Locations: Instagram, Los Angeles, hollywood
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